All about the United Kingdom’s national, regional and local press

Champion Media Group

The Champion Media Group is the trading name of an independent publishing house that produces the Champion series of freesheet newspapers distributed across the Metropolitan Borough of Sefton in northern Merseyside and the Borough of West Lancashire.


Waypride Limited, the company behind Champion Newspapers, was founded in January 1994 in Southport and launched its first newspaper, the Southport Champion, that same month. Editions for Formby, Ormskirk and Skelmersdale followed, with the Aintree & Maghull Champion joining them in January 2009 and the Crosby & Litherland Champion a year later.

Recent developments

The company has continued to expand, with the launch of the Bootle Champion in January 2012 and the Anfield & Walton Champion in May 2013.

Champion Media Group’s newspapers listed alphabetically

  • Address:
  • Champion Media Group
    Waypride Limited
    Clare House
    166 Lord Street
    PR9 0QA
  • Tel:
  • 01704 392392
  • Fax:
  • 01704 531327