It was launched in October 2012 by Leicester Mercury Group Ltd, a subsidiary of Northcliffe Media, which at that time was the regional and local newspaper publishing wing of the Daily Mail & General Trust but was spun off as the major constituent of the new Local World media group just the following month. It was an edition of their daily title for the whole county, the Leicester Mercury. The first edition contained 10 pages of local Loughborough news in addition to the main edition’s content.
The editorial offices were collocated with the Leicester Mercury in Leicester, although two journalists were recruited from the Loughborough area to produce the local pages.
Local World decided to close it towards the end of June 2013 after a review of LMMG’s portfolio.