All about the United Kingdom’s national, regional and local press


i was launched in October 2010 as a quality paid-for daily tabloid aimed at commuters and ‘readers and lapsed readers’—people with a limited amount of time to read but who wish to keep abreast of serious news.

It’s published by Independent Print, the company owned by Russian newspaper publisher Aleksandr Lebedev that also publishes The Independent and the Independent on Sunday. It shares offices in central London with Independent Print’s other titles, and has its own subdomain on The Independent‘s website. It’s also available as iPad or Kindle apps, though it doesn’t have a separate mobile site—the link below is to The Independent‘s mobile version.

Its design is notable for several ‘matrices’—the News Matrix, the Business Matrix and the Sports Matrix—each made up of brief summaries of stories covered in greater depth further inside the newspaper.

Its political stance, like its parent newspaper’s, is liberal/left of centre. Rather than an anonymous editorial, it has a more chatty ‘Editor’s Letter’ from the editor, Oliver Duff—although more often than not it’s a guest editorial, often by another member of the editorial team.

Since its launch, it’s grown to the point where it sells considerably more copies than its parent newspaper—more than four times as many as of May 2014.

  • Address:
  • i
    2 Derry Street
    W8 5HF
  • Tel:
  • 020 7005 2000
  • Fax:
  • 020 7005 2999