It was published by Grimsby & Scunthorpe Newspapers, part of Northcliffe Media, which was then the regional newspaper publishing arm of the Daily Mail & General Trust.
It was a freesheet companion to the paid-for evening tabloid newspaper the Grimsby Telegraph. It shared a website in common with the Telegraph, as did its bigger sister weekly freesheet the Grimsby Post. (The website used to be the Telegraph‘s website, but it’s now a portal website for the area, for which Northcliffe’s newspapers merely provide the news.)
Until May 2008 it was titled the Cleethorpes Target and was part of a series with the Scunthorpe Target. It then changed its name to the Cleethorpes Life before assuming its final title in July 2010.
It came out on Wednesdays. An e-edition was also available, though you had to search for it.
It ceased publication in August 2012, as did the Grimsby Post, and was replaced by the Grimsby & Cleethorpes Advertiser later that month.