It was launched in May 2011 by Staffordshire Sentinel News & Media, part of the Daily Mail & General Trust‘s regional publishing arm, Northcliffe Media. It replaced their earlier weekly freesheet title for the area, the North Staffs Advertiser series, and has a much-reduced distribution – a single edition whose circulation is little more than a quarter of the total of its predecessor’s four editions. It’s also slightly thinner. On the other hand, it’s now available at pickup points in supermarkets as well as being distributed to households.
The editorial offices are collocated with Northcliffe’s paid-for title for the area, The Sentinel, and are in Stoke-on-Trent. Both newspapers have their web presence through Northcliffe’s thisisstaffordshire.co.uk website.
It comes out on Thursdays.
- Sentinel Advertiser
- 01782 602545
- 01782 262617
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