It was founded in 1856. Its full title in those days was The Strathearn Herald and General Advertiser for Crieff, Comrie, Auchterarder, Braco, Muthil, Fowlis, Aberfeldy, Killin, Dunning, Blackford. &c.
It switched from broadsheet to tabloid format in 1963; its last broadsheet issue made it the first newspaper in the country to announce the election of Sir Alec Douglas-Home – then Prime Minister, and looking for a seat in the House of Commons after resigning his peerage as the 14th Earl of Home – for the seat of Kinross and West Perthshire.
In recent years it was published by Hamilton-based Scottish & Universal Newspapers, part of the Trinity Mirror group. In December 2011 Trinity Mirror merged S&UN with Scottish Daily Record & Sunday Mail Ltd to form a single entity, Media Scotland.
Its editorial offices are in Perth and are shared with the twice-weekly Perthshire Advertiser. Since September 2013 its former URL at strathearnherald.co.uk has redirected to the Perthshire pages of the Daily Record‘s website.
It comes out on Thursdays.