It was published by Mail News & Media Ltd, part of the Northcliffe Media group of regional newspapers, which was itself a division of the Daily Mail & General Trust until the end of 2012. The editorial offices were in Hull. It was a companion paper to the Hull Daily Mail and, like other newspapers published by Mail News & Media, shared that newspaper’s website, which in 2011 became a local portal site to which Northcliffe’s newspapers merely contributed news.
It was launched in 1999 as a successor to the East Hull edition of the old The Hull Advertiser freesheet. In January 2010 it absorbed the Holderness Advertiser, expanding its coverage area accordingly to cover the Holderness peninsula in the south east of the East Riding of Yorkshire, including the towns of Withernsea, Hedon and Hornsea as well as smaller places such as Thorngumbald and Patrington. A year later this extended coverage had shrunk to the dormitory towns of Hedon and Preston on Hull’s outskirts.
In July 2011 the Advertiser dropped coverage of Holderness altogether and expanded to cover the western half of the city, becoming simply the Hull Advertiser. It merged with the East Riding Advertiser in February 2012 to become the Hull & East Riding Advertiser.
It came out on Thursdays.