It was launched in May 2013 and is the latest new title in a series of Champion newspapers distributed in the North Merseyside/West Lancashire area, published by Waypride Ltd trading as Champion Newspapers. It appeared just a few weeks before rival publisher Trinity Mirror launched its own freesheet for the area, the Anfield & Walton Star.
All the Champion series share a single website (which received a facelift in 2011), and an editorial office in Southport.
It comes out on Wednesdays. An e-edition’s also available free through the website.