It’s most famous for two of its comic strips: “Oor Wullie” and “The Broons”. From 2007 to 2010 Private Eye used the latter as the basis for its comic strip lampooning then Prime Minister Gordon Brown and his political allies, “The Broon-ites”.
It’s probably best characterised as a mid-market newspaper. Its content has something of an old-fashioned, dowdy feel to it, exemplified by its tagline, “A thoroughly decent read”. It’s not a challenging read; it was gently mocked in a song lumping it together with two other D C Thomson publications, The Dandy and The Beano comics.
There are four editions; West, North, Dundee and English.
For many years the website had minimal news content – it was there simply to promote the newspaper and encourage subscription sales, and (as of March 2013) to give a plug to the Kiltwalk children’s charity. However, a revamp in August 2013 saw a substantial amount of news content feature on the site at last.