It was founded in 1995 as the West Hull South edition of The Hull Advertiser, but was renamed the West Hull Advertiser in 1999.
It was published by the Mail News & Media group, part of Northcliffe Media, which itself is the regional newspaper publishing division of the Daily Mail & General Trust. It was a companion paper to the Hull Daily Mail and, like other newspapers published by Mail News & Media, shared the thisishullandeastriding.co.uk website, which since early 2011 has been a local portal website to which the newspapers merely contribute news.
It came out on Thursdays.
It merged with the East Hull & Holderness Advertiser at the end of June 2011 to become the Hull Advertiser (now the Hull & East Riding Advertiser).