It was founded in 1987 as an independent publication by husband and wife Douglas and Jill Orry. They sold their company, Hornsea Post Newspapers, to Northcliffe Media (which at the time was the regional publishing arm of the Daily Mail & General Trust) in 2003.
Its web presence was through the website of Northcliffe’s paid-for daily title for the area, the East Riding Mail.
It came out on the fourth Wednesday of every month.
It ceased publication in 2009.