It was published by Newsquest (Bradford) from the same editorial offices as the Telegraph & Argus, whose website it also shared. There was another title in the Target series, the Aire, Wharfe and Worth Valley Target.
It came out on Fridays. Although most of the print run was delivered to homes, some copies were also available by pickup through supermarkets and other distribution points.
It ceased publication in 2010 and was replaced by the Bradford & District Advertiser in October of that year.