It was launched in November 2012. It evolved from the The Bradford & District Advertiser, which itself had replaced two earlier freesheets including the Aire, Wharfe and Worth Valley Target in October 2010. Initially starting with a staggering eight different editions, by the end of 2011 these had been amalagamated to just two, covering Bradford itself and the Aire Valley. A facelift saw the Aire Valley Advertiser spun off as a title in its own right, leaving the Bradford edition to continue as the Bradford Advertiser.
It comes out on Fridays. An e-edition’s available on the website.