It’s published by Central Independent Newspapers, formerly the West Midlands regional arm of the Daily Mail & General Trust‘s Northcliffe Media group, but part of the new Local World group since that absorbed Northcliffe in November 2012. The editorial offices are at Central Independent Newspaper’s headquarters in Tamworth.
Although it’s a freesheet, a very small number of copies of the Advertiser are sold to the public each week.
It was founded in 1980. It appears to have nothing to do with an earlier publication established in 1862 as The Walsall Advertiser, and Newspaper and which ceased publication in 1915 as The Walsall Advertiser.
From 1996 to 2000 there was a local sub-edition for Bloxwich, the Bloxwich Advertiser.
The former website at thisiswalsallonline.co.uk was dropped in 2011 in favour of Northcliffe’s new walsall-people.co.uk site, a local portal site for which the newspaper merely provides some news stories. That site in turn was supplemented by the one at the URL in the spring of 2013, following Local World’s decision to launch ‘publisher-branded’ websites for the Northcliffe sites.
It comes out on Thursdays.