It was part of the Redditch-based Observer Standard News group of freesheets, founded by Chris and Pat Bullivant in 1989. (It had no connection with an earlier Nuneaton-based Observer that was established in 1877 and finally ceased publication in 1991 as the Nuneaton Atherstone Observer.) The editorial offices were in Nuneaton and shared with the Nuneaton News, the local paid evening tabloid owned by Staffordshire Newspapers.
In 2008 an agreement was reached with Staffordshire Newspapers whereby the Nuneaton News (at that time named the Heartland Evening News) contributed stories to the Observer.
There was a separate sub-edition for Bedworth, the Bedworth Observer.
It came out on Wednesdays.
The Nuneaton Observer and the Bedworth Observer ceased publication under those titles in January 2009 and were replaced by a free edition of the Nuneaton News.