It was founded in 1994 as simply The Advertiser. It was published by Staffordshire Sentinel News and Media, part of the Daily Mail and General Trust‘s Northcliffe Media regional publishing division. It was a companion to their paid-for evening title The Sentinel and shared that paper’s editorial offices.
It had no website of its own; the link below is to Northcliffe’s thisisstaffordshire.co.uk website.
It came out on Thursdays, in four editions:
- Longton & Fenton
- Tunstall & Burslem
It was replaced in mid-May 2011 by a new single-edition title, the Sentinel Advertiser, with slightly fewer pages and little more than a quarter of the circulation.