It was launched in October 2013, at the same time that the Worcester Standard was rebranded as the Worcester Observer.
It’s part of the Redditch-based Bullivant Media group of freesheets, founded by Chris and Pat Bullivant in 1989 as Observer Standard Newspapers. OSN went into official administration in March 2009 while a buyer or buyers were sought for the group’s titles; the Bullivants relaunched their business and succeeded in rescuing most of their titles from closure.
The editorial offices are in Redditch, but there’s a local phone number to call.
It comes out on Wednesdays. An e-edition’s available free on the website.