It was previously one of a series of three Avon Advertiser titles, the others being the Ringwood, Fordingbridge & Verwood Avon Advertiser and the Wimborne & Ferndown Avon Advertiser. The series arose out of a single newspaper, The Avon Advertiser, launched in 1978. The separate Salisbury & Andover edition started publication in 1983. As of 2007 it had stopped circulating in Andover and was known as the Salisbury Avon Advertiser incorporating the Salisbury Times; it then became the Salisbury & Amesbury Avon Advertiser, and changed title once again in August 2010 when it added Durrington and Harnham to the masthead. It absorbed the Ringwood edition and dropped Avon from the title in January 2014.
It comes out on Wednesdays and is delivered to homes and distributed via pickup points in Salisbury. An e-edition’s also available free on the website.