It was launched in 1979, but was relaunched in mid-1985 as the Plymouth Advertiser. It reverted to the old name at the beginning of 1987, then from 1997 alternated between being simply The Extra and the Plymouth Extra.
It was published by the South West Media Group, part of what was at the time the Daily Mail & General Trust‘s regional newspaper publishing group, Northcliffe Media. It was a companion to the paid-for daily title The Herald, whose editorial offices and website it shared.
It came out on Thursdays.
It ceased publication in 2011.