It was launched in May 2010. It’s a sub-edition of the Maidenhead Advertiser, published by Baylis Media and owned by the Louis Baylis (Maidenhead Advertiser) Charitable Trust, and shares the same editorial offices in Maidenhead.
In late 2012 it switched from being an entirely paid-for title to being 75 per cent freesheet distributed through letterboxes. The free distribution has since expanded to the point where five-sixths of the print run is now freesheet.
It comes out on Thursdays.