It was launched on 19 January 2014 and marked the Echo‘s transition to a seven-day operation. The move came exactly a month after the demise of The Liverpool Post, the city’s former daily title that had switched to weekly publication nearly two years earlier. The launch of the new paper meant the saving of several jobs that would otherwise have been under threat.
It’s published by Trinity Mirror Merseyside, from editorial offices in Old Hall Street. Like its parent title, it’s sold throughout the City of Liverpool and the Metropolitan Boroughs of Sefton and Wirral, as well as parts of the neighbouring District of West Lancashire and the area around Runcorn in Cheshire.
It has no website or social media presence of its own; all are shared with the weekday Echo.