It’s published by Waypride Ltd, trading as the Champion Media Group. It’s one of a series of Champion newspapers distributed in the area, all of which share a single website and an editorial office in Southport. (The separate news sections by edition have now been discontinued, although one story from each is still available.)
It was launched in January 2010. An earlier attempt to establish a Crosby & Bootle Champion in 1995 appears to have been abandoned, with just seven issues archived.
It comes out on Wednesdays.