It was launched in January 2006 by Archant London, a branch of the Archant media group. The editorial offices were in Bethnal Green but moved to Archant London’s facility in Ilford in late 2010.
A sub-edition for the Greenwich Peninsula, The Peninsula, ceased publication at the end of 2010.
It came out on Tuesdays (although each edition bore the following Wednesday’s date). E-editions were also available online and by free subscription.
It was merged with the East London Advertiser in November 2011 to form a new, fatter newspaper: The Docklands & East London Advertiser. The URL below now redirects to the East London Advertiser‘s website, which was taken over by the new paper.
(redirects to http://www.eastlondonadvertiser.co.uk/)