It was published by Archant Suffolk, the county’s branch of media group Archant‘s Archant Anglia division, and was founded by them in March 2011 as a relaunch of their earlier weekly freesheet for the area, the Coastal Advertiser.
Most copies were delivered direct through letterboxes, but a small number were also available through pickup points at various Co-op stores, tourist information centres and a variety of other outlets including cafés, pubs and farm shops.
The editorial offices were in Framlingham at Archant Suffolk’s East Suffolk office, although there was also a newsdesk at Archant Suffolk’s headquarters in Ipswich.
It came out on Fridays. Archived e-editions are still available free on the website, which was inherited by the unified title.