It was published by Archant Suffolk (a branch of the Archant media group) and was part of a series of four Advertiser newspapers covering eastern and central Suffolk. The editorial offices were in Ipswich and were collocated with the EADT.
It came out on Fridays. An e-edition was also available free on the website.
It was relaunched as a new two-edition newspaper, the Coastal Scene, in March 2011.