It was launched in July 2013 by Tom Sinclair, owner of the MegaGroup Pembrokeshre Limited media company, which runs an online radio station and publishes free magazine Pembrokeshire’s Best. The Herald is produced and published from the company’s headquarters in Milford Haven.
Its first few weeks were particularly eventful. The newspaper’s management contacted police (although not with a formal complaint) after an advertisement for Enterprise Rent-A-Car in the third issue was altered after proofing to list fellatio as one of the services included. Then, on 9 August, editor Bruce Sinclair was reported on the websites of Newsquest’s rival newspapers for Pembrokeshire, the Western Telegraph and the Milford Mercury as having resigned after just six issues, having (he said) been overruled on the publication of what he considered “a needlessly personal attack” on a senior Telegraph journalist.
The website currently consists of a holding page with links to the Herald‘s Twitter feed and Facebook page, plus a list of major supermarket chains where the newspaper can be bought.
It comes out on Fridays.