Like its close namesake the Daily Mirror, it’s a left-wing populist tabloid newspaper with little in the way of hard news. Oddly, it’s owned by the same publisher (Trinity Mirror plc) as The People, an almost identical paper in every way, and has been for several years.
There are four editions:
- Main (England & Wales)
- Northern Ireland
- Republic of Ireland
About 40,000 copies of the Main edition are also sold in Scotland, but that figure’s dwarfed by the circulation figure of Trinity Mirror’s main Sunday offering north of the Border, the Sunday Mail, which sells nearly ten times as many.
At the end of May 2012 Trinity Mirror announced that the two Mirror newspapers would be shifting to a seven-day operation with a combined newsroom, as a cost-cutting measure. Both newspapers’ existing editors (Tina Weaver, in the case of the Sunday People; she’d been there since 2001) lost their jobs in the move and were replaced by Lloyd Embley, previously editor of The People.
The Sunday Mirror used to have its own sub-domain at mirror.co.uk, but that’s now been withdrawn; it now shares a single website with the Daily Mirror.