Daily Mirror
The Mirror (as it’s often referred to; for two brief periods recently that was also its official name, though it reverted to the Daily Mirror in 2005) is the UK’s oldest tabloid – it adopted that format in the 1930s.
Originally launched by newspaper magnate Alfred Harmsworth (later Lord Northcliffe) in 1903 as a newspaper by women for women, it quickly dropped that format and became a pictorial newssheet (as the Daily Illustrated Mirror) in January 1904, then reverted to the original title and became unisex just three months later.
It was a right-wing, middle-market newspaper under Northcliffe and its subsequent owner, Lord Rothermere (who also owned the Daily Mail); in the early 1930s it briefly flirted with Oswald Mosley and his British Union of Fascists. However, a change of ownership led to a complete revamp of the paper as a sensationalist, left-wing, down-market paper, and a transformation of its fortunes – by 1939 it was selling 1.4 million copies a day, and towards the end of the 1940s it was approaching the 5 million mark. It remains the only national newspaper to support Labour consistently since 1945.
Its owners shot themselves in the foot in 1969, though – having taken over the Daily Herald (another popular Labour daily) in 1960, they attempted to relaunch it in 1964 as a mid-market paper, the Sun. When that failed to take off, they sold it to Rupert Murdoch – who promptly relaunched it as a tabloid aimed at the same market as the Mirror. By the mid-Seventies the Sun’s sales had overtaken those of the Mirror. The Mirror’s never really recovered since, and in the early 2000s it was pushed into third place by the Daily Mail.
Website: http://www.mirror.co.uk/
Latest posts in National - red-tops
Sunday Sport
Weekly tabloid notorious for its lack of news and its surfeit of "glamour" model...
http://www.britishpapers.co.uk/redtops/sunday-sport/
Daily Sport
An unapologetically trashy tabloid, with no pretensions at all to hard news cove...
http://www.britishpapers.co.uk/redtops/daily-sport/
Sunday Mirror
Like its namesake the Daily Mirror, it's a left-wing populist paper with little ...
http://www.britishpapers.co.uk/redtops/sunday-mirror/
The People
Left-wing red-top tabloid published on Sundays. Very little to choose between it...
http://www.britishpapers.co.uk/redtops/people/
