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Financial Times

The Financial Times was founded as the London Financial Guide in January 1888, but switched to its current name just five weeks later.

As the name implies, it focuses strongly on economic matters, restricting its news coverage to the weightiest national and international events. It’s also very much an international paper; it started publishing in Frankfurt in January 1979 and now has editions printed in 23 cities (as of 2007), of which all but two are outside the UK.

It’s pretty much neutral politically. Its economic focus means it’s seen to be the paper of business and entrepreneurship and thus to have a slight bias to the right; nevertheless its factual, non-partisan reporting of political events and its pro-Europe editorial stance (together with a perceived shift towards Labour) mean that it’s popular with readers from across the political spectrum.

Its famous salmon-pink colour (which has been adopted overseas by several other newspapers with an economic focus) arose simply because at the time the salmon-pink newsprint was cheaper than white. It remains one of very few daily broadsheets in the United Kingdom.

It merged with its rival, the slightly older Financial News (first published in 1884), in 1945.

Website: http://www.ft.com/




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