It was founded in about 1991 and is published by Newsquest (Midlands South) from the Bromsgrove Advertiser‘s editorial offices in Bromsgrove High Street. In spite of being a sub-edition in the print version, it has its own website.
Although it circulates overwhelmingly as a freesheet, a tiny number of copies (barely over one per cent) are sold through the news trade.
It comes out on Wednesdays. An e-edition is also available free on the website.