It was founded in 1878 as the Hants & Berks Gazette by John Bird, then owner of the Tiverton Gazette, and his brother Sidney. Shortly after its foundation, the Birds took over the Middlesex Advertiser and the Surrey Advertiser and merged them into the Gazette. The Bird family remained involved in the Gazette‘s management until one of John Bird’s grandsons retired as a director in 1977.
Until 2013 there were two editions: the Monday Gazette (which was launched in 1973) and Thursday’s Basingstoke Weekend Gazette. The Monday Gazette has now ceased publication.