It was founded in 1973. It’s now published by Newsquest (North West) from editorial offices in Birkenhead.
Until 2009 it appeared in four editions:
- Bebington and Bromborough
- West Wirral
However, in that year the four editions were consolidated into two: Birkenhead & Wallasey and West Wirral & Bebington. By 2012 there was only a single edition.
It’s one of the biggest freesheets in circulation terms, with over 100,000 copies distributed each week.
Both editions come out on Wednesdays and are also available as free e-editions on the website.