It was founded in 1974. It’s published by Newsquest (North West). The offices moved from Sale to Stretford in 2013.
It’s part of a two-title series for Trafford; the other one is the Sale & Altrincham Messenger. Both share a common website, with sections for local news for each of the localities covered in the two papers. There’s also a monthly companion, the Messenger Extra, which covers the entire Metropolitan Borough.
Although it’s a freesheet, a tiny number of copies (about one per cent of the total print run) are sold through the news trade.
It comes out on Thursdays. An e-edition’s also available free on the website.