It was founded in 1869 as the Croydon Advertiser and East Surrey Reporter. It underwent a slight name change in 1878 to become The Croydon Advertiser and Surrey County Reporter, then adopted its present title in 1967.
In the early 2000s it was owned and published by Trinity Mirror Southern, but in 2007 it was taken over by Northcliffe Media (then the regional arm of the Daily Mail & General Trust, but part of the Local World group since the end of 2012) and is published by their East Surrey & Sussex News & Media branch.
It switched from broadsheet to tabloid format at the end of March 2006.
The offices were in South Croydon until October 2008, but moved to central Croydon in that month. In 2013 they moved again, to Redhill in Surrey, where they share with the Surrey Mirror series.
It’s published on Fridays. There are four local editions:
- Croydon Advertiser
- Sutton Advertiser
- Croydon Advertiser – South Edition
- New Addington Advertiser
(The South Edition replaced the Coulsdon and Purley Advertiser in January 2012. A fifth edition, for Caterham and district, has been dropped.)
It was formerly a paid-for title only, but relaunched as a part-freesheet in September 2010.
On the other hand, it now has its own website following Local World’s decision that all former Northcliffe titles should have their own “publisher-branded” websites by the summer of 2013, initially to run in parallel with their respective Northcliffe local portal sites (which in the case of the Advertiser was at thisiscroydontoday.co.uk).