It was launched in 1984. It’s published by Lincolnshire Media, part of Northcliffe Media, which was formerly the Daily Mail & General Trust‘s regional newspaper division but became part of the new Local World media group in November 2012. It’s part of a Target companion series to their paid-for weekly newspaper for the county, the Lincolnshire Echo. Its Internet presence is through Northcliffe’s portal site for the county, thisislincolnshire.co.uk.
The editorial offices used to be in Sleaford until recently, but have now moved to Boston.
Although it’s primarily a freesheet, over a fifth of its print run is sold through the news trade.
It comes out on Wednesdays.