It was launched in 1984. It’s published by Lincolnshire Media, part of Northcliffe Media, which was formerly the Daily Mail & General Trust‘s regional newspaper division but became part of the new Local World media group in November 2012. It’s part of a Target companion series to their paid-for weekly newspaper for the county, the Lincolnshire Echo. Its Internet presence used to be through Northcliffe’s portal site for the county, thisislincolnshire.co.uk, but it now has its own website following Local World’s decision in early 2013 that all former Northcliffe titles should have their own “publisher-branded” sites.
The editorial offices used to be in Sleaford until recently, but have now moved to Boston.
Until September 2013 it was primarily a freesheet, albeit with over a fifth of its print run sold through the news trade. Since then it’s been a paid-for title only.
It comes out on Wednesdays.