It was founded in 1980 by
Mortons of Horncastle as a monthly newspaper, but switched to weekly publication in January 1981. From 1994 to 2003 its title was simply The Leader.
It’s now published by Peterborough-based East Midlands Newspapers, a division of Johnston Press. The editorial offices are in Louth.
There’s a local sub-edition for Mablethorpe and Sutton-on-Sea, the Mablethorpe & Sutton Leader.
It comes out on Wednesdays.