It was founded in 1987 and published by Lincolnshire Media, a branch of Northcliffe Media, the regional newspaper publishing division of the Daily Mail & General Trust. The editorial offices were in Gainsborough.
It came out on Fridays.
In June 2012 Lincolnshire Media announced that the Target would cease publication in mid-July 2012, with the launch of the new West Lincolnshire edition of the Lincolnshire Echo. The final edition was published on 13 July.