It’s published by Lincolnshire Media, a branch of Northcliffe Media – formerly the Daily Mail & General Trust‘s regional newspaper division but part of the Local World group since November 2012. It was launched in 1987 as part of a Target companion series to Northcliffe’s paid-for weekly newspaper for the county, the Lincolnshire Echo.
The editorial offices are in Boston. As with most of Northcliffe’s other newspapers, its Internet presence is now merely as a news provider for the local Northcliffe portal site – in the Target‘s case, thisislincolnshire.co.uk.
Although it was mostly a freesheet until recently, the proportion of its print run sold through the news trade has increased substantially – from a quarter in late 2010 to over half in late 2012.
It comes out on Wednesdays.