It’s published by Premier Newspapers, part of Johnston Press‘s South Midlands division. The editorial offices are in Luton.
It was established in 1973 as one of the first freesheets in the United Kingdom. It now claims to be the market leader for the Luton area. (It’s certainly large; editions have been known to contain over 200 pages!) But despite being a freesheet, a tiny number of copies are sold – roughly a hundred (currently at a breathtaking cover price of £2.00) out of a circulation of about 80,000.
It comes out on Thursdays. It shares a website for Luton with the Luton News, and one for Dunstable with the Dunstable Gazette. It’s unusual among Johnston’s newspapers in that it has an e-edition, available free through the websites.