It was founded in 1977 as the Great Yarmouth, Gorleston and Broadland edition of the Anglia Advertiser. It’s one of a series of Advertiser freesheets published by Archant Norfolk, part of the Archant Anglia division of the Archant media group; the others are the Norwich Advertiser and the Waveney Advertiser. The main editorial offices are in Norwich at Archant’s headquarters, but there are also offices in Yarmouth; details of the main Yarmouth office are given below.
It’s a companion to Archant Norfolk’s paid-for weekly tabloid for the area, the Great Yarmouth Mercury.
It comes out on Thursdays. An e-edition (free) is also available on the website.