It was published by Archant Suffolk, a division of the Norwich-based Archant media group. It was one of five titles in their Suffolk & Ipswich Advertiser series launched in 1987, and was produced from the editorial offices of the Ipswich Advertiser in Ipswich.
It came out on Thursdays. A e-edition was also available by (free) subscription on the website.
It was superseded in October 2009 by the Star Advertiser.